1st Rule: Understand the Rhythm of the Market — Know When to Strike

"Mitchell, a seasoned HomeShoppers realtor, watches the market's ebb and flow. He advises Tom and Rita, a couple eager to sell, to wait two months for a more favorable market. They follow his advice and sell their home at a much higher price."

Consider Calgary's market trends — whether it's a buyer's or seller's market. Assess the urgency of your sale, seasonal influences, and how this aligns with your home buying plans. Consult with our Calgary-based advisors for local insights.

2nd Rule: Choose Your Champion — The Right Realtor Makes All the Difference 

"Mark learns the hard way that not all realtors are equal. After an unsuccessful stint with a discount broker, he switches to a well-recommended Calgary expert, leading to a swift, profitable sale."

Select a realtor who is familiar with the Calgary market. Read reviews or get recommendations from locals. Interview candidates to ensure their approach aligns with your goals.

3rd Rule: The Art of Orderliness — Listing with Precision

"Jane struggles to understand the structure of offers and commission for her "For Sale by Owner" house. She heard about Mitchell from her friends and asked for his guidance, Mitchell crafts a listing agreement that clearly states his duties to her as well the structure of the commission."

Having a listing agreement formalizes your relationship with your realtor and includes details about your home for listing purposes. Decide between an exclusive or multiple listing service, set the price, and define what’s included in the sale.

4th Rule: Price Wisely — Set the Stage for Success

"The Hendersons initially overprice their home, leading to stagnation on the market. A strategic price adjustment, informed by a thorough market analysis, revives interest and seals a deal."

Price your home based on its market value, considering Calgary's current real estate trends. Your REALTOR® can provide a Comparative Market Analysis to help determine a competitive price.

5th Rule: Legal Eagles — Enlist Expert Help

"The Greens navigate complex legal waters with the help of a trusted lawyer, avoiding potential pitfalls in the sale of their century-old Calgary home."

Engage a real estate lawyer, ideally one you’ve worked with before. They handle legal documentation and ensure compliance with Calgary's real estate laws.

6th Rule: Home Appeal — A Makeover Can Make the Difference

"Emily transforms her dated home with simple, cost-effective upgrades. These changes, though minor, significantly increase the home's appeal and selling price."

Clean, declutter, and conduct necessary repairs to enhance appeal. Consider depersonalizing and using neutral paint colors. Evaluate each improvement for its potential return on investment.

7th Rule: Marketing Magic — Visibility Leads to Victory

"Alex's home languishes unnoticed until his realtor implements a dynamic marketing strategy. The house is sold within weeks thanks to this renewed visibility."

Utilize your realtor's marketing tools, including MLS listings, signage, social media, and open houses. Ensure your home is well-presented for each showing.

8th Rule: Financial Foresight — Anticipate to Accelerate

"The Thompsons, aware of their financial obligations and potential tax implications, navigate the sale smoothly, avoiding surprises that could have derailed their plans."

Understand the financial aspects of selling, like mortgage discharge, potential capital gains tax, and the implications of selling in Calgary. If necessary, consider bridge financing.

9th Rule: The Negotiator's Mindset — Balance Firmness with Flexibility

"Faced with a low initial offer, the Martins counteroffer with skill and patience, eventually reaching a mutually beneficial agreement."

Review all offers with your realtor, considering price, conditions, and closing dates. Be prepared to negotiate, balancing financial goals with market realities.

10th Rule: Closing the Deal — The Finale

"On closing day, unexpected issues arise for the Carters. Thanks to their realtor's and lawyer's expertise, they navigate these last hurdles, successfully completing the sale."

Finalize the sale with your lawyer's assistance. Ensure all conditions are met, utilities and services are transferred or canceled, and necessary legal documents are signed.